Our board


Electrical Safety First is governed by a Board of Trustees who have a vast range of experience and interest in electrical safety. They are responsible for setting the strategic goals of the charity to ensure that it fulfils its consumer safety mission, adheres to principles of good governance and remains true to its values.

Sarah Frost (chair)

Sarah has 20 years’ experience of large-scale, cross-divisional Digital/ICT transformational change programmes, predominantly in financial services. She also has expertise in Operational Risk Management, Corporate Governance and Financial Reporting.

Sarah is a Non-Executive Director for Alliance Homes Group, where she sits on their Audit & Risk and Customer Insight Committees. She is Vice Chair of Calibre Audio, a charity providing audio books for the print-disabled and also volunteers at a local mental health charity.

Sarah has an MBA from Bayes Business School (formerly Cass) and was awarded the Financial Times Non-Executive Director Diploma.

Armelle Boisset

Armelle has worked in the telecommunications industry for over twenty years, with experience in operational support, network rollout and programme management. She is currently Director of Engineering for Spectrum (radio waves) at UK regulator Ofcom, contributing to areas ranging from technical standards to field-based measurements to technical studies underpinning policy decisions. Armelle holds a degree in electrical engineering and is a member of the Institute of Engineering and Technology (IET). She is also a trustee at Berkshire Youth, a local youth services charity.

Samy Bounoua

Samy is an experienced risk management and quality assurance professional currently working within a retail environment. Having been involved with product safety for over 24 years, Samy has extensive experience of due diligence and quality assurance matters involving consumer products. He has a particular expertise in electrical and high-risk products, and is currently Lead Technical Manager for the Electrical Team at Tesco Stores Limited. Samy has spent most of his career working with stakeholders to ensure that safety, quality and responsible sourcing is at the heart of the agenda when bringing products to market. Samy is keen to share his experience and currently chairs the Electrical Safety of Products (ESOP) committee for Electrical Safety First.  

Andy Chaplin 

Andy has recently completed a successful six year stint with the national body for Home Improvement Agencies (which operates under the Foundations banner). For the first five years he had been the national body's director, and after giving that up in July 2015 he took over as interim Chief Officer of the charitable arm of Foundations.

Prior to this he held a succession of leadership roles, mostly in the private sector, driving the design, development and successful funding and delivery of services and support for vulnerable/low income households - often working locally in partnership with a mix of public and third sector providers.

He holds a diploma in marketing alongside internationally recognised accreditations in the world of banking, where Andy had worked for Barclays, honing his management skills and capabilities in strategic and large corporate account director roles. He left Barclays in 2003 after completing just over 26 years with the organisation.

Andy is also a trustee of the national spinal injuries charity, Aspire and the Islington based health and wellbeing charity, Manor Gardens Welfare Trust (where he is also Chair-designate).

Tom Connelly

Coming from an electrical contracting background, Tom Connelly operates within the Social Housing Sector providing independent third party consultancy and quality control inspections for registered social landlords. His current role is the Director of Electrical Operations, responsible for the delivery of services nationwide. Tom has operated previously as National Electrical Compliance Manager for a major contractor where he was responsible for the implementation and management of an electrical compliance structure nationwide. He is also a member of the Institute of Engineering and Technology (IET).

Martha Desmond

Robert Gosling 

With a background in Mechanical Engineering, Rob supports companies with policy, regulation and standardisation. In his current role, he's built the Technical team at AMDEA (The Association of Manufacturers of Domestic Appliances), supporting the CEO to work through a transformation and supporting members on sustainability, safety and in the emerging UK regulatory framework. In his previous 14 years at Dyson, he worked on policy, regulations and standards with an International team to support bringing novel products to market in a commercially compelling way. In recent years he founded and chaired The Washing Machine Project Foundation, a grant-making charity raising over £300k supporting the development and deployment of solutions, including manual washing machines for refugee camps.

Emma Hudson

Emma has been a part of the electronics industry for over twenty years and holds a BEng in Materials Engineering. In January 2020 she decided to dedicate herself to helping the industry navigate the Standards maze by establishing Emma Hudson Technical Consultancy Ltd.

Emma has been working with and helping to develop safety and quality/reliability standards for electronics for many years. She is a member of numerous committees, including IEC (TC91), ISO (TC44, SC12), UL (UL 796 STP), and several IPC committees. Emma is also the current chair of the British Committee (EPL 501), which mirrors the IEC and ISO committees, and is a convenor of one of the TC 91 working groups.  Emma's dedication was recognised in 2021 with the IEC 1906 award.

Emma also supports the electronics industry through her work with groups such as the European Institute for Printed Circuits (Vice President and Treasurer), and the UK's Institute of Circuit Technology (Chair).

In her spare time, Emma supports her partner with his motorcycle training business and enjoys getting the chance to go out on her own Ducati Monster.

Nicola Hussey 

Paul Neville

Richard Olszewski

Raj Vagdia

Raj Vagdia is the Technical Director at BEAMA responsible for horizontal and cross-portfolio technical, standardisation, and conformity assessment policies. Raj represents BEAMA on several National and European industry groups, including committees covering product directives such as the Low Voltage Directive. Raj also represents BEAMA on several strategic standardisation committees and is the UK Member of the International Electrotechnical Commission Conformity Assessment Board (IEC CAB). Raj joined BEAMA in July 2012, having previously worked at an independent test and certification body and prior to that, at a wiring devices and circuit protection manufacturing company. An Engineer with a background in Electrical and Electronic Engineering, Raj has several years of experience in product testing, certification, standardisation and conformity assessment.


Alan Wells

With over 40 years’ experience in the electrical engineering field, Alan is a highly respected figure in the industry. Prior to his retirement he held numerous posts in building engineering services maintenance, electro-mechanical installation design, as well as senior management posts within the Electrical Contractors’ Association and NICEIC.

As the Technical and Standards Director at Certsure he was responsible for ensuring that they provided high quality technical services to its registrants and represented their technical interests nationally.

He was an active member of key industry committees, including the Joint IET / BSI Technical Committee for the UK Wiring Regulations (JPEL 64) and advised central and local government in England, Scotland and Wales on matters of electrical safety. In addition, he presented at IET and FISUEL conferences both in the UK and Europe and was a Board Member of BASEC - the British Approvals Service for Electric Cables in addition to ABCB - Association of British Certification Bodies the recognised voice of accredited certification bodies in the UK representing the views of its members to UKAS, IAF, EA and Government.

Adam Williams

Adam is a consumer technology sales and marketing specialist, with over 20 years’ experience in bringing innovative technologies to markets across Europe. Starting out in electrical retailing, Adam has more recently led partnerships with Europe’s largest retailers for a range of global brands, including Samsung and Sony. In 2017, he helped establish a UK strategy for Enjoy Technology, which provides home set-up services for smart products.

Adam is currently Chief Revenue Officer at Lightwave, a leading smart home manufacturer providing innovative smart lighting, power and heating solutions through consumer and trade channels. He is also a member of the Smart Homes & Buildings Association.